BDO selects Unit4 PSA Suite with Microsoft Dynamics 365 CRM to support digital transformation


Unit4, a world leader in enterprise systems for professional services organizations, announces that BDO Netherlands has selected Unit4 Professional Services Automation (PSA) Suite with Microsoft Dynamics 365 CRM to support service differentiation and digital economy growth. 2,500 employees will benefit from Unit4’s PSA Suite software in 2018.

BDO is a global accountancy and business advisory firm. BDO Netherlands will replace an in-house developed, customized solution that no longer meets the demands of the organization today. Unit4’s cloud PSA Suite provides a simpler out-of-the-box solution with pre-built content for key verticals, including a solution designed specifically for Accountancy firms. BDO will benefit from the ability to quickly and easily deploy and scale the solution.

PSA Suite built on the Microsoft Dynamics 365 CRM platform offers BDO a powerful end-to-end solution on one platform that provides joined-up insight across the full organization. This will help them define and differentiate their service offerings by providing:

  • Visibility into which services are successful and the business being won.
  • The ability to plan and advise based on previous experience and knowledge.
  • Better transition from sales into services for a seamless customer experience.
  • The ability to determine the types of clients and projects that are a best fit.
  • A full 360-degree view of the customer and results the firm delivers through the sales and services cycle.

“With Unit4 PSA Suite, BDO is taking the next step in applying digital techniques to digitize and support business processes."

Martijn van der Hoeden, Unit4 Global Head PSO Center of Excellence.

Microsoft Dynamics 365

PSA Suite is built on Microsoft's CRM system, Microsoft Dynamics 365. Customers benefit from cohesive information about customers, projects and finances across their systems on a single platform. “One combined solution from Microsoft and Unit4 is ideal for us. Everyone will have access to the right data at the right time via a single user interface, in an integrated way. With two clicks, they will get to the data they need to be decisive and make good decisions that benefit BDO and its customers. Unit4 PSA Suite becomes the basis of our 360-degree customer view, which is vital to our future success,” said Marcel Donkers, Head of IT at BDO. “Unit4 understood the business and the team showed a lot of knowledge of what our specialists need to be successful. The fact that PSA Suite has already proven its worth with numerous other financial service providers was also determinant."

“With the implementation of Unit4 PSA Suite, BDO is taking the next step in applying digital techniques to digitize and support business processes," said Martijn van der Hoeden, Unit4 Global Head PSO Center of Excellence. “It is important to us to be more than just a software supplier. Adoption has a major influence on success. That's why we take the time to make sure the implementation runs as smoothly as possible. We believe that together with Microsoft we offer a solution that is ideally suited to BDO and with which they are set-up for the future.”

“We want to help our customers get the most out of their technology now and in the future,” said René van Haaster, Director Enterprise Solutions at Microsoft Netherlands. “The integrated environment that our partner Unit4 offers BDO, enables them to innovate in marketing, social media and practice management processes. Together, we therefore offer a solution that enables us to promote digital transformation to the accounting market.”

About BDO

In the new economy we need to capitalize on market opportunities faster than ever. New rules challenge us to act more business-like. And a new generation is ready to do things differently. Better, smarter, more innovatively. To succeed as an entrepreneur, we need to renew ourselves too. Be open to change. And have a broad-minded view of the possibilities that lie before us. New perspectives. That’s what BDO wants to offer you. And that’s exactly what we do, with our unique combination of local market knowledge and an international network. Personal service and a professional approach. At BDO, we want to help you get a fresh angle on your business. So you can make the right decisions to increase the agility, strength and success of your organization – whether it is a small or medium-sized enterprise, a family-owned business, a public organization or an international corporation. BDO is eager to look ahead with you. Together we will gain new insights and new opportunities in your market. Together we will create new perspectives.

Social Media


Emma Keates

Global Head of Communications

  • +44 (0)7769 671378